Is it possible to build a business from love instead of fear? Lately I’ve been reflecting on my values, not just for art-making, but for life. When things start to feel noisy or overwhelming, going back to basics has always helped me find my footing again. What do I actually value? How do I want to spend my days? What kind of energy do I want my work to carry? One thing has become very clear: I want a soul-led, love-based business . One that isn’t built on urgency, pressure,

In this reflective blog, I explore the journey of running a soul-led art business while navigating the familiar anxieties of money, self-doubt, and creative uncertainty. I share how long studio hours, mindful practice, and listening to inspiring books and podcasts help me stay grounded and connected to my creative purpose. From Elizabeth Gilbert’s insights on love and liberation to Nikki Trott’s guidance on intuition-led entrepreneurship, and the raw honesty of Kate Florence’

Colour has always been the starting point for me. It drives the whole mood in my work—sometimes before I even realise what I’m trying to say. It’s funny how a certain shade can hold a whole feeling or moment inside it.

Because life and art are inseparable, my next exhibition is titled "Where Wild Flowers Dance"—a continuation of the wildflower theme in my

Love, what would you have me know today

When I create, I often find myself needing to pause and reflect on why I’m doing what I do. It's easy to lose sight of the purpose behind my

Yesterday, I found myself grappling with a dark question: Should I even be painting anymore? Yes, I said it. The dark truth is out there.

What kitchen were you cooked in? I heard this question in a great podcast I listened to this week and loved the image it conjured. The...

I’m going to be that person that says ‘can you believe it’s August already! Sorry, I know. The weeks keep ticking by and as each one...

Latest studio blog from Amanda Ketterer x Summertime Sadness and what's keeping me going through Wintering x