A LOVE-LED WAY OF DOING BUSINESS

Is it possible to build a business from love instead of fear?

Lately I’ve been reflecting on my values, not just for art-making, but for life. When things start to feel noisy or overwhelming, going back to basics has always helped me find my footing again. What do I actually value? How do I want to spend my days? What kind of energy do I want my work to carry? One thing has become very clear: I want a soul-led, love-based business. One that isn’t built on urgency, pressure, or scarcity. One that trusts timing. One that offers things with open hands rather than clenched fists. But I keep finding myself asking the question, is that even possible these days?

We live in a world saturated with marketing that relies on fear. Fear of missing out. Fear of not being enough. Fear that if you don’t act now, you’ll lose your chance forever. Limited releases, countdown timers, final calls, disappearing carts. We’ve become so used to this language that it almost feels like the only way to sell something is to create panic around it. And I wonder what that does to us over time.

Do we start to believe that things without a sell-by date are less valuable? That offerings shared gently, without urgency, somehow matter less? That if something is available when we’re ready rather than when we’re rushed, it must be less special? I don’t believe that — but I notice how deeply ingrained the pattern is.

In my own work, I’m craving something different. I want my art and offerings to feel like an invitation, not a demand. Like a door left open rather than one that’s about to slam shut. I want people to come toward my work because it resonates, because it feels like home, because it meets them where they are, not because they’re afraid of missing out.

This doesn’t mean I don’t care if my work sells. Of course I do. But I care just as much about how it’s shared, how it feels to receive, and how it feels in my body to offer it. I want to trust that the right people will find their way in their own time. That slowness doesn’t equal failure. That love can be a strategy and that abundance doesn’t need to shout.

Maybe this way of doing business is quieter. Maybe it doesn’t convert as fast or scale as aggressively. But it resonates more for me — creatively, emotionally, and energetically.

I don’t have all the answers and perhaps I am being a little naive, but I’m still experimenting, still unlearning, still noticing when old habits creep back in. I do know this though, I no longer want to build from fear or pass on that feeling to others. I want to build from love, trust, and integrity. And maybe the question isn’t whether this kind of business is possible, maybe it’s whether we’re ready to value it again.

I’d love to know your thoughts. Do you feel this too? Are you craving a softer, slower way of creating and sharing? Or does the urgency still feel necessary to survive?

I’m choosing to explore what happens when we let love lead, even in a world that keeps telling us to hurry.

If you’re curious to explore my work, you can find it here.

No rush — it will be there when you’re ready.